Vera Bradley, Inc.
Vera Bradley, Inc. (VRA) Insider Trading
Form 4 buy vs sell counts, ratio, and sentiment — switch this quarter or last 12 months; chart and transactions below.
SEC EDGAR · FMP · VRA · as of Jun 8, 2026
Activity summary
Buy transactions
5
P-Purchase only
Sell transactions
0
12 Months
Buy/Sell ratio
∞
Buy/Sell (by trades)
Overall sentiment
Vera Bradley, Inc. insiders have been net buyers of shares over the past 12 Months, which may signal confidence in the company's outlook.
▸ Source: SEC EDGAR · Form 3 & 4 · via Financial Modeling Prep · Buy = P-Purchase only · Sell = S-Sale only
As of Jun 8, 2026
VRA insider buying and selling by quarter
VRA insider selling · VRA insider buying stocks · quarterly insider activity
Mobile shows last 4Q · Desktop shows full 8Q
▸ Source: SEC EDGAR · Form 3 & 4 · via Financial Modeling Prep · last 8 quarters
As of Jun 8, 2026
Active insiders
Most active in past 12 months · VRA ceo insider trading
Showing all insiders · Click a card to filter the transactions table below
▸ Aggregated from reportingName · top 5 by trade count (12M) · no extra API
Recent insider transactions
VRA executive sell shares · VRA board member insider trading · VRA insider trading SEC filing
Scroll horizontally to see all columns
| Date | Insider | Type | Shares | Value | Filing |
|---|---|---|---|---|---|
| Apr 3, 2026 | Rodriguez Jessica Director | Award | 25,074 | — | Form 4 |
| Apr 3, 2026 | CASHMAN KRISTINA K Director | Award | 25,074 | — | Form 4 |
| Apr 3, 2026 | Layding Martin CFO | Award | 88,496 | — | Form 4 |
| Apr 3, 2026 | Hall Robert J Director · 10% Owner | Award | 25,074 | — | Form 4 |
| Apr 4, 2026 | Dely Mark C CHIEF ADMINISTRATIVE OFFICER | Other | 9,845 | $33K | Form 4 |
| Apr 5, 2026 | Dely Mark C CHIEF ADMINISTRATIVE OFFICER | Other | 4,174 | $14K | Form 4 |
| Apr 3, 2026 | Tharp Carrie Director | Award | 25,074 | — | Form 4 |
| Mar 31, 2026 | Dely Mark C CHIEF ADMINISTRATIVE OFFICER | Award | 22,112 | — | Form 4 |
| Mar 31, 2026 | Dely Mark C CHIEF ADMINISTRATIVE OFFICER | Other | 9,223 | $28K | Form 4 |
| Mar 31, 2026 | Dely Mark C CHIEF ADMINISTRATIVE OFFICER | Other | 3,483 | $11K | Form 4 |
| Dec 9, 2025 | Dely Mark C CHIEF ADMINISTRATIVE OFFICER | Other | 7,453 | $16K | Form 4 |
| Jun 12, 2025 | Layding Martin CFO | Award | 414,439 | $775K | Form 4 |
| Jun 24, 2025 | Dely Mark C CHIEF ADMINISTRATIVE OFFICER | Award | 128,755 | $300K | Form 4 |
| Jun 18, 2025 | Byrne James Bradley 10% Owner | Award | 23,674 | $52K | Form 4 |
| Jun 17, 2025 | Byrne James Bradley 10% Owner | Award | 30,993 | $74K | Form 4 |
| Jun 16, 2025 | Byrne James Bradley 10% Owner | Award | 37,846 | $78K | Form 4 |
| Jun 18, 2025 | Hall Joan B. 10% Owner | Award | 23,674 | $52K | Form 4 |
| Jun 17, 2025 | Hall Joan B. 10% Owner | Award | 30,993 | $74K | Form 4 |
| Jun 16, 2025 | Hall Joan B. 10% Owner | Award | 37,846 | $78K | Form 4 |
| Jun 18, 2025 | Hall Robert J Director · 10% Owner | Award | 23,674 | $52K | Form 4 |
| Jun 17, 2025 | Hall Robert J Director · 10% Owner | Award | 30,993 | $74K | Form 4 |
| Jun 16, 2025 | Hall Robert J Director · 10% Owner | Award | 37,846 | $78K | Form 4 |
| Jun 18, 2025 | Ray Anne Marie 10% Owner | Award | 23,674 | $52K | Form 4 |
| Jun 17, 2025 | Ray Anne Marie 10% Owner | Award | 30,993 | $74K | Form 4 |
| Jun 16, 2025 | Ray Anne Marie 10% Owner | Award | 37,846 | $78K | Form 4 |
Dely Mark C
CHIEF ADMINISTRATIVE OFFICER
Date
Apr 4
Shares
9,845
Price
$3.39
Value
$33K
Dely Mark C
CHIEF ADMINISTRATIVE OFFICER
Date
Apr 5
Shares
4,174
Price
$3.39
Value
$14K
Dely Mark C
CHIEF ADMINISTRATIVE OFFICER
Date
Mar 31
Shares
22,112
Price
—
Value
—
Dely Mark C
CHIEF ADMINISTRATIVE OFFICER
Date
Mar 31
Shares
9,223
Price
$3.02
Value
$28K
Dely Mark C
CHIEF ADMINISTRATIVE OFFICER
Date
Mar 31
Shares
3,483
Price
$3.02
Value
$11K
Dely Mark C
CHIEF ADMINISTRATIVE OFFICER
Date
Dec 9
Shares
7,453
Price
$2.11
Value
$16K
Dely Mark C
CHIEF ADMINISTRATIVE OFFICER
Date
Jun 24
Shares
128,755
Price
$2.33
Value
$300K
Hall Robert J
Director · 10% Owner
Date
Jun 18
Shares
23,674
Price
$2.19
Value
$52K
Hall Robert J
Director · 10% Owner
Date
Jun 17
Shares
30,993
Price
$2.39
Value
$74K
Hall Robert J
Director · 10% Owner
Date
Jun 16
Shares
37,846
Price
$2.07
Value
$78K
⚡ = value ≥ $1M · Award/Option price shows — · formType=4 · securityName=Common Stock · url → sec.gov/Archives/edgar
▸ Source: SEC EDGAR · Form 4 filings · ⚡ = value ≥ $1M · Award/Option price shows —
About VRA insider trading
VRA insider trades
Vera Bradley, Inc. (VRA) insider trading data is sourced from SEC Form 4 filings submitted by corporate insiders, including Dely Mark C (CHIEF ADMINISTRATIVE OFFICER), Hall Robert J (Director · 10% Owner), Byrne James Bradley (10% Owner). Over the past 12 months, 5 insiders have filed transactions with the SEC. VRA insiders have been primarily buying, which may reflect pre-scheduled Rule 10b5-1 plan executions.
For Vera Bradley, Inc.'s institutional ownership breakdown and insider ownership percentage, see the Ownership tab → Ownership tab →
Frequently asked questions
VRA insider trading · 5 questionsThe insiders of Vera Bradley, Inc. (VRA) include executives and directors such as Dely Mark C (CHIEF ADMINISTRATIVE OFFICER), Hall Robert J (Director · 10% Owner), Byrne James Bradley (10% Owner), among others. Over the past 12 months, 5 insiders have filed Form 4 transactions with the SEC. Insider transactions are required to be reported within 2 business days of the trade date.
▸ Source: FMP /stable/insider-trading/search · SEC EDGAR Form 3 & 4 · acquisitionOrDisposition A=Buy, D=Sell · RSU vesting (M-Exempt) excluded from sentiment bar · As of Jun 8, 2026