ServiceNow, Inc.
ServiceNow, Inc. (NOW) Stock Ownership
Institutional vs insider vs public ownership from 13F and float data — top holders, activity, and insider trades below.
SEC 13F · FMP · NOW · as of Mar 31, 2025
Ownership Breakdown
2,270
Institutional Holders
▼ 96 vs Q4
$145.65B
Total Inst. Value
▼ $49.07B vs Q4
1.03B
Shares Outstanding
freeFloat 99.71%
183.01M
13F Shares Held
▼ 733,536 vs Q4
Institutional ownership = 13F shares ÷ total outstanding. Insider % = 100 − free float. Public % = free float − institution %. Data: FMP /symbol-positions-summary + /shares-float + SEC EDGAR.
Top Institutional Holders
NOW largest shareholders · institutional ownership
Q1 2025 · SEC 13F
Showing top 10 holders
| Holder | Shares | % Owned | Weight | Value | Reported | Change |
|---|---|---|---|---|---|---|
VANGUARD GROUP INC services-prepackaged software | 19.50M | 9.43% | 9.43% | $15.52T | May 9, 2025 | ▲ 297.7K |
BLACKROCK, INC. services-prepackaged software | 18.65M | 9.02% | 9.02% | $14.85T | May 2, 2025 | ▲ 399.1K |
STATE STREET CORP services-prepackaged software | 9.17M | 4.43% | 4.43% | $7.30T | May 15, 2025 | ▲ 28.5K |
PRICE T ROWE ASSOCIATES INC /MD/ services-prepackaged software | 7.67M | 3.71% | 3.71% | $6.10T | May 14, 2025 | ▼ 289.0K |
JPMORGAN CHASE & CO services-prepackaged software | 7.19M | 3.48% | 3.48% | $5.73T | May 12, 2025 | ▲ 791.1K |
MORGAN STANLEY services-prepackaged software | 5.27M | 2.55% | 2.55% | $4.20T | May 15, 2025 | ▼ 149.9K |
FMR LLC services-prepackaged software | 4.52M | 2.19% | 2.19% | $3.60T | May 12, 2025 | ▼ 1.36M |
GEODE CAPITAL MANAGEMENT, LLC services-prepackaged software | 4.49M | 2.17% | 2.17% | $3.56T | May 13, 2025 | ▲ 173.9K |
BANK OF AMERICA CORP /DE/ services-prepackaged software | 3.16M | 1.53% | 1.53% | $2.52T | May 15, 2025 | ▲ 139.7K |
UBS ASSET MANAGEMENT AMERICAS INC services-prepackaged software | 2.84M | 1.37% | 1.37% | $2.26T | May 19, 2025 | ▲ 188.3K |
Data from SEC Form 13F filings. Ownership bar normalised to largest holder. Change flags: isNew / isSoldOut / changeInSharesNumber (FMP extract-analytics/holder).
Institutional Activity
Q1 2025 vs prior quarter
Q1 2025
28
Increased
+6.04M shares2
New Positions
first time holders20
Decreased
−6.05M shares0
Sold Out
fully exitedNet shares change (top 50)
9.8K
+6.04M / −6.05M
Net new holders
+10
2 new / 0 exited
Based on top 50 institutional holders by position size. Fields: isNew, isSoldOut, changeInSharesNumber (FMP extract-analytics/holder, limit=50).
Insider Buying vs Selling
NOW insider trading · insider activity
Source: SEC Form 4
Insiders have been primarily selling shares recently. Selling may be driven by pre-scheduled Rule 10b5-1 plans rather than negative sentiment.
31
Buy transactions
61
Sell transactions
0.51
Buy/Sell ratio
$0M
Total disposed
Recent Insider Transactions
Showing 10 most recent · Common Stock only
| Name · Role | Date | Type | Shares | Price | Value | After Trans. | Filing |
|---|---|---|---|---|---|---|---|
Briggs Teresa director | May 28, 2026 | Sale | 1,595 | $108.70 | $173.4K | 11.0K | Form 4 ↗ |
LUDDY FREDERIC B director | May 21, 2026 | Award | 3,260 | — | — | 4.9K | Form 4 ↗ |
Briggs Teresa director | May 21, 2026 | Award | 3,260 | — | — | 12.6K | Form 4 ↗ |
Chamberlain Paul Edward director | May 21, 2026 | Award | 3,260 | — | — | 48.2K | Form 4 ↗ |
Jackson Lawrence director | May 21, 2026 | Award | 3,260 | — | — | 4.9K | Form 4 ↗ |
BOSTROM SUSAN L director | May 21, 2026 | Award | 3,260 | — | — | 21.7K | Form 4 ↗ |
Quinlan Larry director | May 21, 2026 | Award | 3,260 | — | — | 11.5K | Form 4 ↗ |
Sands Anita M director | May 21, 2026 | Award | 3,260 | — | — | 33.4K | Form 4 ↗ |
Mastantuono Gina President and CFO | May 15, 2026 | Tax Withhold | 3,012 | $95.07 | $286.4K | 102.9K | Form 4 ↗ |
Mastantuono Gina President and CFO | May 15, 2026 | Tax Withhold | 1,264 | $95.07 | $120.2K | 100.3K | Form 4 ↗ |
Source: /insider-trading/search (FMP stable). Buy/Sell direction: acquisitionOrDisposition A=Buy, D=Sell. RSU vesting (M-Exempt) excluded from sentiment bar. All data from SEC EDGAR public filings.
About institutional & insider ownership
ServiceNow, Inc. (NOW) is primarily owned by institutional investors, who hold approximately 17.8% of total shares outstanding. Company insiders own approximately 0.29%, while retail and public investors account for the remaining 81.97%.
The largest institutional shareholder of ServiceNow, Inc. is VANGUARD GROUP INC, holding approximately 19.50 million shares — equal to 9.43% of outstanding shares — as of March 31, 2025.
A total of 2,270 institutional investors currently hold NOW stock, with a combined institutional value of approximately $145.65 billion as of the most recent 13F filing period.
Frequently asked questions
NOW ownershipServiceNow, Inc. (NOW) is primarily owned by institutional investors, who hold approximately 17.8% of shares. The largest shareholder is VANGUARD GROUP INC with a 9.43% stake. Company insiders hold 0.29%. Data sourced from SEC Form 13F as of March 31, 2025.